Employee DiversityEmployee Diversity & Corporate Social Responsibility
 Many organizations are now approaching their internal and external diversity issues with a new “set of lenses” so to speak. Corporate Social Responsibility or CSR is a growing movement to look at capitalism in a whole new light.
What is CSR?
Aligning Business Operations with Social Values…For the benefit of all Stakeholders
Stakeholders - Who are they?
Anything affected by a company’s operations
This includes:
Employees
Community
Suppliers
Management
Shareholders
Environment
Economies
Politics
Individual and Collective Consciousness
Customers (to be revisited)
CSR Topics
Diversity - The recognition of differences (and similarities) in the workplace and marketplace
Racial
Ethnic
Age
Sexual orientation
Gender
Political
Economic
Religious
National Origin
Class, income
Other differences – what is important to you and your organization?
Business Ethics - The active consolidation of the impact of a company’s decisions on its stakeholders
Financial
Advertising
Employee Relations
Vendor Selection
Environment – The consideration of the impact of a company’s policies on natural resources
Recycling
Emissions
Water Use
Presentation
Workplace Issues – The consideration of the impact of a company’s policies on its employees
Time off
Employee Benefits
Work Environment
Sexual Harassment
Compliance with Labor Laws
Communication
Community Development – A company’s contribution to the quality of life in a community
Affordable Housing
Recreation
Education
Safety
Healthcare
Corporate Governance – Actions of a subset of stakeholders setting and following policies designed to maximize and balance the benefits to all stakeholders
Ownership structure
Stakeholder representation
Accountability
Communication
Transparency
Disclosure
External influences
Board structure/Effectiveness
Corporate Giving – Charitable Contributions
Financial Support
Products of Services
Volunteering
Mentoring
Community Outreach
Human Rights – A company’s consideration of policies on individual freedom and well being
Safety
Fair Wages
Working Conditions
Who is Interested in CSR Communications and Why?
Activists
To control company behavior
Attempt to hold companies accountable
Expose poor behavior
Draw attention to issues
Education
To gauge progress of their cause
Consumers
To be educated
To make better buying decisions
To learn about companies they buy from
To make investment decisions
To understand a company’s values
To influence other’s buying decisions
Journalists
Analysts
Academics
Investors
Employees
Vendors
Public-at-large
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