Job Postings That Stand Out

Job Postings that Stand Out

Job seekers routinely check job boards according to broad keywords like 'manager' and often don't know how to effectively narrow their search. As a result, they get several pages of results. What happens next is they thoroughly read approximately 15 job descriptions, and then revert to skimming and clicking the 'apply for this job' button. Doing this, they can potentially apply for hundreds, or even thousands of jobs.

Now it's the recruiter's job to try to sort through all the resumes, and sometimes there are so many that you can't possibly get to them all. The solution? Create job postings that stand out from the rest. There are effectively five elements to a job posting:

1. The Job Title
2. Education and Experience Requirements
3. Software and Certification Requirements
4. The Job Description
5. Contact Information

The Job Title
Most job titles are very similar, derived from internal descriptions or print ad copy. A good title sells the opportunity to the job seeker and act as a billboard that needs to capture the interest of the reader.

What is the key factor in attracting new employees? Is it the corporate culture? Location? The financial benefits? A great reputation? Including one of these items in the job title can help attract the potential candidate to look at (and thoroughly read) the job description.

Education and Experience Requirements
In order to weed out anyone who isn't qualified for the position, it's important to have the minimum requirements posted. A short line saying 'You must meet the following minimum qualifications to be considered' may help. Sometimes it can be a turn-off to job seekers, but it will also help in getting only qualified candidates.

Software and Certification Requirements
This again is a minimum requirement similar to the education and experience requirements above.

The Job Description
Job descriptions need to give a clear picture of the position. The posting needs to focus on what a person will be doing and give information that will grab a candidate's attention. Include important information about what they'll be doing overall as well as on a day-to-day basis. Add some spice to the description that makes the opportunity different from all the rest, but remember to be concise.

Contact Information
Make sure you let applicants know how you'd like to receive the information (word doc, txt file, etc.) as well as any additional information about the candidate (portfolio, salary requirements, etc). If appropriate include the contact person who will be reviewing the resume and note if you wish not to have phone calls.